Client and Title: Ocean Spray - "Sun-sational Launch"
Roles and Responsibilities: Creative Co-lead, Co-writer, Field Producer
Communications Objective: Our team partnered with Ocean Spray to create a launch video centered around the uplifting qualities of Cran-Lemonade, with the goal to drive nominations to the Sun-Sational Awards hosted on Ocean Spray’s Facebook channel.
Ocean Spray is on a mission to make every day more sunny. Do you have someone in your life, a friend, relative or community member, whose selfless attitude and giving spirit makes his or her community better? July 11, 2013: This contest is now closed. Thank you.
Client and Title: Ocean Spray - "Grandma Dee: Sun-sational Finalist"
Roles and Responsibilities: Creative Lead, Director/Field Producer, Editorial Oversight
Retiree Dee spends her days spreading sunshine by serving as a teacher's aide at the local elementary school in Lomita, CA, volunteering wherever needed -- in the cafeteria, kindergarten classrooms or school office. Affectionately known as "Grandma Dee," she says her biggest mission is to keep the students safe and happy.
Client and Title: Ocean Spray - "Jimmy Fallon's Cranberry Sauce Singles"
Roles and Responsibilities: Creative Co-lead, Director/Field Producer, Editorial Oversight
Late night host, Jimmy Fallon, asked for single slices of cranberry sauce and Ocean Spray created them just for him. Share this video across social channels with #saucesingles to tell him they're ready for his audience!